For a number of significant reasons, Salesforce has become the king of CRM in most forums where it’s discussed. CRM being the big backbone of modern business it is, the rank of top CRM is a big title to hold. Naturally, in the wake of the SaaS revolution, a number of competitors rise from the cosmic foam to contend with Salesforce for this title. This is the case with Highrise vs Salesforce.
However, with Highrise vs Salesforce, it’s really a bit of an unfair comparison, because they don’t really target the same demographics. Oh, they tackle similar problems with a lot of similar solutions, they are both CRM systems and damn good ones. But, they are not for the same people.
So, in all honesty, the only group of people who need to ask this question are startups or small businesses with enough money to afford Salesforce practically. Well, that’s a narrow window, but let’s go ahead and make the comparisons, because those who do need to ask this question will reap consequences of their choices that are very real.
First, let’s talk about Salesforce, since it’s the more well known of the two. Salesforce is a bit costly, and offers three basic plans with additional privileges, each a little pricier than the last. Salesforce is a sophisticated, flexible CRM solution.
It offers customizable forms, programmable API and a flexible database. It is punctuated with an App Exchange service which allows the development and distribution of extensions developed around that API. This makes its features virtually unlimited.
Salesforce is easy to use, and it’s well-established, dating back to the end of the nineties in fact. This means they have a lot of experience and their solution has had plenty of time to mature and become very capable, stable and dependable. It also offers an established community and user base that is familiar with it and knows ways to do really amazing things with it.
Along with this, it also integrates natively with a metric ton of third party services, to extend its functionality, and to allow working with CRM to be smooth and intuitive.
So really, the only major downside to Salesforce is that support is dubious when it’s been augmented, and it’s a bit pricey.
As for Highrise, it’s a different story. This is a very competent newcomer to the CRM world, and it’s gotten quite a bit of attention in its brief existence thus far.
It’s priced to target small businesses, thus saving a lot of money. It performs admirably in being basic CRM, and has a lot of the out of the box automata and customization that Salesforce does.
However, it lacks the presence, the age and the expansive feature augmentations of Salesforce, meaning that you run the risk of outgrowing it quickly. Fortunately, the two companies seem to kind of get along, as both offer tools for migration or translation of data between their services, since they’re not really vying for controlling shares in the same demographics.
When it comes to Highrise vs Salesforce, it’s not really a competition for most. But, for the few who do, consider whether you want to deal with high prices now, or a migration phase later.