The modern consumer is already social and your sales strategy needs to be social too. Just look at this infographic to understand why. 78% of sales people using social media outsell their peers and 73% of salespeople who used social selling, outperformed their peers.
Besides interesting statistics, this infographic also shares 3 easy steps to effective social selling, which are: establish your social platform, listen on social media, and engage on social media. If you are not including social media into your sales resource, you are already missing opportunities.