Advertising insights, the future of cloud computing, progress managing and IT companies that empower women: I’ve gathered some great reads for you from the past week- on a variety of topics.
Advertising Insights: Advertisers Use Facebook Video, Global Smartphone Penetration, TV Second Screening
Written by Kyle Graden from the Salesforce blog, this one provides comprehensive, focused data about a subject so vast you could literally get lost in it sometimes, even if you’re an experienced campaign designer. Great insights indeed.
Why It’s Time To Manage Progress And Not People
This one is has some great points for every manager/employer out there, outlining ways encourage employees to progress and engage more, without literally telling them to. Credit goes to Faisal Hoque, founder of Shadoka for this great piece.
Salesforce CEO Marc Benioff: The cloud computing market is about to explode
Marc Benioff, Salesforce’s outspoken CEO has recently sat down to discuss about the future of cloud-based software, and as always he goes straight to the point, even letting out a small jab at SAP’s “lack of innovation” along the way. Article courtesy of Geekwire (via Business Insider).
10 Trailblazing Companies for Women in IT
Relatively off topic, this list made me feel very proud to be in this business. With the percentage of female employees and execs in IT companies rising steadily, this list shows just how important a supportive, flexible environment is, and how it can boost a company’s growth. Credit goes to Kelly Sheridan from Information Week.
Last but not least is a How-to article I recently wrote about importing contacts to salesforce. It walks you all the way from creating an import file to mapping relevant data. Hope it helps!