The CRM giant, Salesforce has just launched their new innovative platform for government agencies. The platform is called Government Cloud Lightning and is aimed to give government agencies and contractors a better, more intuitive user experience. The goal is to allow these users to the ability to connect with “citizens, employees, partners and suppliers in new ways”.
What’s the reason for the launch?
According to Salesforce, government agencies spent $59 billion of their $79 billion IT budget in 2015. Government agencies are spending too much on IT for systems that are “inflexible and expensive to maintain”. With so much being spent on upkeep, that leaves little room in the budget to innovate. In order to improve user experience, government agencies must meet the needs of citizens and personalize their interactions with citizens.
The solution Salesforce brings to the table is Government Cloud Lightning a more flexible and modern platform which will ease the process of communication with citizens. Citizens will be able to connect from any location, and the agencies can create apps to allows users to connect from any device, with complete security.
The key features
Government Cloud Lightning is designed and meant for “use by U.S. federal, state and local government agencies, as well as government contractors and federally funded research and development centers”. Two of the key benefits are:
- The Lightning experience: With a more modern and personalized experience, government employees will be able to communicate and collaborate more successfully, yielding better results for the task at hand.
- The Lightning platform: Government agencies will have the tools they need to create apps for desktops and mobile devices. The Lightning App Builder will give agencies the ability to create personalized apps by simply dragging and dropping.
Making Life Easier For All
In order for Salesforce to stay on top it needs to continue to give added benefits to their users. With Government Cloud Lightning, Salesforce has accomplished their goal of staying relevant by reducing risk and deployment time for agencies.
What do you think other companies will do in order to compete in the CRM market?