How a Salesforce Mass Email Campaign Will Help Your Business

Salesforce provides the capability for users to dispatch mass emails as well as automated, yet personalized emails to individual contacts or even prospects. As such, by deciding to launch a Salesforce mass email campaign , you will place yourself in an excellent position in terms marketing. Essentially, you will be able to create ongoing, and more to the point, automated drip marketing campaigns. At the same time, by making use of this feature, you can also dispatch mass email messages to all your leads and prospects.


Nevertheless, it is still important to note that there happen to be specific limits on the number of recipients you can send a Salesforce mass email for every day. Currently, the professional edition comes with a limit of 250 emails per day. While the enterprise edition has a limit of 100 mass emails per day. Finally, the unlimited Salesforce edition allows users to send not more than 1,000 emails per day. Therefore, depending on your company’s distinct requirements, you can be able to choose the right solution to utilize.


What Are The Benefits of a Salesforce Mass Email Campaign?

By settling to launch a Salesforce mass email campaign , you will place yourself in a good position of obtaining quite a number of crucial benefits. To begin with, this mass emailing feature is a component of the whole Salesforce package you wish to utilize. This definitely means that you will not in any way be required to spend any additional costs on investing in a 3rd party emailing application. Secondly, you will be able to conveniently and in a stress-free manner, target and also segment lists, totally based on the exact marketing or sales campaign you choose to create through Salesforce. On the other hand, this mass emailing functionality comes with several Salesforce email templates options that you can settle for. This will permit you to personalize the email messages you wish to send to your contacts or even leads. To this end, you will be able to effortlessly add specific Salesforce data or fields, which are relevant to any particular recipients you send mass emails.

Salesforce Mass Emailing 3rd Party Applications

Should you for one reason or the other find that the limits of the Salesforce application you are using to be below par with your business objectives, there is a way to navigate this issue. By embracing 3rd party mass emailing apps, you can easily send as much mass emails as you wish on a daily basis. The best of these applications are native, and they can easily bypass the Salesforce limits, enabling you to send more mass emails. Some of them can also allow you to schedule one-off mass emails that will be dispatched at whatever moment you deem appropriate.


However, it is highly recommended that you only opt for 3rd party apps, which are made available as part of the Salesforce AppExchange. This will permit you to obtain excellent organizational analytics tools, which you can use to appraise the effectiveness of your marketing or sales campaign. Most especially when it comes to creating reports in Salesforce that you and your team can use.

In The Final Analysis

As you can see, launching a Salesforce mass email campaign can be just what you need to take your sales and marketing efforts to the next level. Not only will you be able to send mass emails simultaneously, but you can personalize them without going to much trouble.

Amanda is the Lead Author & Editor of Rainforce Blog. Amanda established the Rainforce blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Salesforce usage.