The Benefits and Functionality of Email to Case Salesforce

We already know that Salesforce streamlines the process of customer interaction in a business. And because of this, new features are frequently being added so the system can facilitate customer satisfaction at the highest level. This time round, we’re looking at the benefits and functionality of email to case Salesforce.


Email to Case Salesforce: The Overview

In the world of Salesforce, the case object is implemented to track problems or issues that need solution. And just like any other item in Salesforce, this one can be renamed too. The most commonly used phrases are ”Issue” or ”Request”.

Many companies utilize email to case to get issues into Salesforce. So when someone sends an email to the address designated, the email-to-case functionality automatically creates that case inside Salesforce. The case field is populated with the content of the email. As a result, it eliminates the act of copying from mailbox and pasting, thanks to what the email to case Salesforce can do.


Time and Convenience

The issue of time-wasting is addressed in email to case Salesforce. Rather than writing a comment and sending an email as a separate task, one can add a comment before sending it out as an email at once. This is essential when operating a busy customer portal where email and comments need to be integrated so they can work together.

Again, users no longer have to create new contacts every time an inbound email checks in — it wastes precious seconds when doing the clicks. So the moment an inbound email is received and the sender is not in the system’s contacts, a new contact will be created automatically.


There’s also a functionality that let users respond to customer queries conveniently using email software, and this is how it works: When a user responds to a customer email, a comment is logged into the existing case, and the customer will receive the email as if it was sent from the organization’s support address. This makes it easier for the support team to work remotely and independently, thus saving time and improving productivity.


Furthermore, it’s been known that working with files on desktop computers is easier when Salesforce functions are applied. Users can easily drag and drop files into their systems using normal web browsers such as Firefox and Chrome. A user doesn’t have to click multiple times just to get files sent to a destination.


Organized Customer Interaction

Traditional systems required individuals to click on individual emails to read existing cases. However, this has been eliminated with the Case Comment feature. All incoming emails will create organized case comments. So when a client responds, the email is automatically routed into the Salesforce system and cleaned for easy viewing. This feature also works well with Salesforce mass email. And of course there’s the endless email loop protection that organizes system messages, out of office replies and email bounces.


Final word

The best Salesforce training usually takes care of all aspects of the system by giving comprehensive Salesforce tutorials. As a result, the relevant employees can learn how to take advantage of the system to accelerate the sales process. Through email to case Salesforce, marketing departments can eliminate the traditional ways of handling customer queries by working with an all-round support system developed to streamline the process.

Amanda is the Lead Author & Editor of Rainforce Blog. Amanda established the Rainforce blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to Salesforce usage.