With almost 3000 (!!!) sessions, Dreamforce ’16 can seem like it’s too massive for you to handle without at least some sense of direction… Lucky for you, I’ve taken the time to cherry pick 6 spectacular DF16 sessions that focus on the different aspects of user adoption process and other sub-topics that relate to it. These 6 sessions offer a variety of views and styles, and I believe that together they make for a complete review of the whole subject.
1. Designing for Salesforce Adoption
What: “Change is easier when people love what they’re using. Join us to learn how Human-Centered Design can be a powerful technique to accelerate adoption and usage so you can get the most out of Salesforce products.”
Why: Because there’s a reason why Salesforce is so customizable and able to integrate with basically anything: customization and ease of use are a key factor in every end-user’s performance, and knowing how to use it properly is an important asset to any business.
Who: Salesforce’s Sanjay Gidwani. Follow him on twitter @gidzone
When: Tuesday, October 4, 9:00 AM – 9:40 AM
Where: Hilton San Francisco Union Square Hotel, Imperial Ballroom
2. Become a Data Quality Super Hero
What: “Join us to learn how to easily create, implement, and automate your data quality process automation with DemandTools JobBuilder. JobBuilder, the latest tool in the DemandTools Salesforce Administrators tool kit, provides users a simple and quick way to create batches of DemandTools scenarios that can be easily run as a single file or automatically scheduled.”
Why: Because you don’t just want to adopt Salesforce successfully- you want to educate, and data quality is the most important topic to start with. High quality data generates high quality results. It’s the unsung hero of the sales process and an essential part of any CRM work.
Who: CRMfusion’s Mark Esdale. Follow CRMfusion on twitter @CRMfusioninc
When: Tuesday, October 4, 3:30 PM – 3:50 PM
Where: Moscone South, Partner Theater 1
3. Our CRM Learning Journey: Strategies for End-user Enablement
What: “How do you train and enable your end-users to succeed with Salesforce? Join Brian Gontarski, VP, Global Talent Development and Sales Excellence, as he presents Mastercard’s story of how CRM learning evolved to support the needs of their global sales organization.”
Why: Because it’s a great success story that shows how combining cutting edge learning technology can boost even the most well invested organizations’ sales performance, and shorten adoption time.
Who: MasterCard’s Brian Gontarski. Follow MasterCard on twitter @Mastercard
When: Thursday, October 6, 4:00 PM – 4:40 PM
Where: San Francisco Marriott Marquis Hotel, Foothill E
4. The Secret Sauce to Achieving Adoption & Value with Salesforce
What: “Learn how Schneider Electric achieved a new level of customer success by using their Premier Success Plan. From their initial deployment to their current level of cloud maturity, learn the Salesforce secret sauce that made Schneider so successful in achieving their business goals. You’ll get tips on Salesforce implementation, adoption & optimization, and innovation.”
Why: Because no one can beat Salesforce when it comes to Salesforce adoption (obviously) and the more ‘personal’ angle of a case study is a great way of learning.
Who: Salesforce’s Brian Bolick and Pierre Pignal, with Schneider Electric’s Stoyanka Petkova. Follow Salesforce and Schneider Electric on twitter @Salesforce @SchneiderElec
When: Wednesday, October 5, 11:30 AM – 12:10 PM
Where: Hilton San Francisco Union Square Hotel, Imperial Ballroom B
5. How to Leverage Salesforce to Build a Killer and More Productive Sales Team
What: “Join us to learn how to onboard and train new team members, and retrain existing team members with new processes. We’ll focus on achieving this by constantly identifying productivity inhibitors and fixing them.”
Why: Because a strong product and clever marketing isn’t enough, and having Salesforce as your CRM platform doesn’t necessarily means success, but using Salesforce to boost a sales team’s productivity… that’s a great idea!
Who: CenturyLink’s Shelley Huber. Follow CenturyLink on twitter @CenturyLink
When: Tuesday, October 4, 3:00 PM – 3:20 PM
Where: Moscone South, Partner Theater 3
6 . The Missing Piece To Successful Adoption of Anything
What: “Without adoption no technology will ever lead to a lasting ROI. According to BJ Fogg, researcher at Stanford University, “Designing for behavior change is systematic. It’s not guesswork.” In this workshop you will learn the secret process of how to leverage your technology as a means of inspiring the behaviors your company needs to achieve the most out of your workforce and your investment.”
Why: Because flexibility is a key ingredient in every successful business process, and you should definitely want your techniques to apply to a variety of cases and situations.
Who: Salesforce’s Schuyler Kaye. Follow him on twitter @SchuylerKaye
When: Wednesday, October 5, 4:00 PM – 4:40 PM
Where: Hilton San Francisco Union Square Hotel, Continental Parlor 7-9